2018年11月23日下午,南京师范大学课程与教学研究所所长、博士生导师喻平教授在我院报告厅作了题为“数学教育实证研究的选题与设计”的学术报告。报告由院长刘宏伟主持,我校数学教育研究团队的相关老师及相关专业的部分博士生、硕士生、访问学者50余人参加了本次报告。

科学研究
学术报告

湖北应用数学中心华师分中心校企对话系列报告:数学与统计学在搜索广告中的应用

发布时间:2021-12-30 作者: 浏览次数:
Speaker: 任伟 DateTime: 2022年01月09日(周日)下午4:00-5:30
Brief Introduction to Speaker:

任伟,2009年博士毕业于中科院数学与系统科学研究院,研究图论以及复杂网络。毕业后在微软工作至今,现在微软亚洲互联网工程院任开发经理,负责微软广告全球的转化率模型预估业务。在工作期间对于计算广告中的点击率预测、转化模型预估应用等具有丰富经验,具有深厚的大数据处理的知识和经验,对于算法中常见的工业大规模的深度学习、特征工程、线上服务底层实现等具有深厚了解,深刻理解算法和工程的结合对于广告商业化的巨大促进作用。

Place: 腾讯会议号624-808-385
Abstract:Advertising has been the main revenue driver for big tech companies like Google and Bing. Advertising in fact is the most profitable applications of machine learning in the world. Math has been widely used across different stacks of advertising and many of the key problems could be formulated as mathematical problems. In this talk, I will introduce several applications of math in advertising in ads selection, signal prediction, exploration and auto pricing, etc. I would also like to share my working experience to work at Microsoft as a mathematics major, the challenges I met and how I navigate (am navigating) through them. Hopefully this will provide some insights and help for math major students who want to pursue a career in tech industry.